At Next Chapter Agency, we turn launches into lifestyle moments. For Activia, we introduced something unique to the Dutch market: a creamy, smooth kefir range enriched with billions of probiotics and live kefir cultures. The challenge? Make kefir (often seen as niche) feel accessible, delicious, and relevant to everyday routines.
Community-first, credibility-driven. We handpicked five creators with real authority in gut health, nutrition, and functional recipes – voices their audiences already trust. Through 9 engaging Instagram Reels, they showcased how Activia Kefir fits seamlessly into daily moments: from breakfast bowls to mid-day pick-me-ups. By blending education with inspiration, we made kefir feel both credible and accessible. Keeping the goal of consideration in mind.
The creators weren’t just promoting a product. They were guiding their communities towards a new, enjoyable way to care for gut health – with Activia as the expert leading the way.
By tapping into authentic communities and credible creators, Activia not only launched its kefir range but also built strong consideration among the target audience. A fresh product introduction transformed into a meaningful conversation about taste, health, and daily wellbeing.
