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Chapter 4

Insights & Highlights

Stories spark ideas and ideas drive growth. In our Insights & Highlights page, we share the trends, strategies, and creative campaigns that inspire us, and can inspire your brand too. Learn more about us, social media, and marketing-related topics designed to help you navigate and thrive in the digital world.

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How Next Chapter Agency stays afloat in a challenging agency sector and continues to grow

From influencer marketing pioneer to full-service marketing partner: how one agency stands out in a turbulent sector The agency world is under...
  • ⁠Updates & Trends

The Perfect Match: How to find the right content creator for your brand?

The world of digital marketing is constantly evolving, and content plays a major role in this transformation. In a time when consumers would
  • Social Media

Virtual Influencers & AI

Is it a hype or a lasting trend in influencer marketing? Scrolling through Instagram or TikTok, chances are you’ll come across an influencer
  • ⁠Influencer Marketing

From an ‘influencer era’ to a ‘creator era’

The terms influencer and content creator are often used interchangeably, but strictly speaking, that’s not entirely accurate. Yes, both influencers and content creators
  • Social Media

The ROI of Influencer Marketing

When you hear ROI (Return On Investment), chances are you immediately think of direct sales. But in influencer marketing, value goes far beyond
  • ⁠Influencer Marketing
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  • Chapter 2.1

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