How do you turn a newcomer into a trusted favorite? For Elephant Pretzels, the key was in the power of small, everyday moments: from a spontaneous snack break to a cozy get-together. By combining digital campaigns with strong influencer activations, we’ve been running impactful campaigns for several years, bringing the brand step by step closer to the hearts of snack lovers across the Benelux.
The challenge was clear: position Elephant Pretzels as the go-to snack brand in the Benelux. This meant not only creating large-scale awareness, but also bridging the gap to consideration and ultimately conversion. The goal: inspire and activate snack lovers aged 25–44.
We combined digital boosting campaigns with a strong influencer strategy, tailored to the TikTok community as well as the slightly more mature Instagram audience.
With more than 17 million cross-channel impressions from digital ads, we exceeded the benchmark by a wide margin. CPMs significantly outperformed industry standards!
The influencer campaigns added another 4.5 million+ impressions with highly positive sentiment.
Elephant Pretzels is now not only visible, but truly top-of-mind among snack lovers in the Benelux
