At Next Chapter Agency, we bring collaborations to life through PR, event management, and storytelling. For Lyle & Scott’s playful collaboration with Playmobil, we transformed the launch into an experience that creators could see, feel, and share.
Event-first, PR-powered.
We invited carefully selected creators to the iconic Lyle & Scott store on the Meent in Rotterdam for an exclusive launch event. Through hands-on project management, we handled invitations, RSVPs, and on-site coordination – ensuring every detail reflected the energy of the collaboration.
The event itself became a live PR moment: creators not only discovered the collection firsthand but also shared it instantly with their communities, amplifying visibility across social platforms. With strong project management, we turned a store launch into a buzzworthy cultural happening.
By combining PR, event strategy, and precise project management, we gave the Lyle & Scott x Playmobil collaboration the attention it deserved. The event created authentic excitement among influencers, generated organic reach, and positioned the collection as both iconic and fun.
