A flavorful kick for your spaghetti Bolognese; does Tabasco ring a bell? Years ago, this iconic hot sauce went viral for being the perfect pairing with a simple bowl of spaghetti bolognese. But despite its cult status, the brand was ready to turn up the heat on brand visibility via social media, spark engagement, and drive product trial and purchase among Belgian consumers regarding their other products.
Tabasco®, the iconic brand known for its naturally brewed taste making sauce with a centuries-old legacy, was looking to boost its presence in the Belgian market. To support this goal, the brand partnered with Next Chapter Agency for ongoing, 360° marketing support.
We built a year-round, multi-channel strategy tailored to Tabasco’s unique positioning. Our support spans across:
Through a combination of influencer activations, UGC content, targeted graphic ads, and PR initiatives, we’ve delivered the following measurable impact:
