Tenways: a name that needs no introduction. The premium e-bike brand that makes city life just a little lighter, faster, and more fun. Together with this innovative brand, we launched a summery influencer marketing campaign across Europe.
There were two distinct campaigns: The first centered on a Summer City Van Tour that visited cities in Belgium, France, The Netherlands, and Germany, giving people the opportunity to test different e-bikes, discover the available options, and ask questions directly to professionals. The second focused on product storytelling, showcasing Tenways’ e-bikes in various everyday life situations through curated influencer content.
For Tenways’ European City Tour, we deliberately chose local creators in each city. This way, authentic connections were built in the Netherlands, France, Belgium, and Germany. The creators became part of festival-like Van Tour events featuring free e-bike test rides, music, pop-up experiences, and activities for the whole family. Their content not only captured the vibrant summer atmosphere, but also brought Tenways’ vision of sustainable urban mobility to life!
In parallel with the tour, we selected 75 lifestyle influencers to put specific Tenways models in the spotlight. We paid close attention to audience fit: at least 70% of their followers had to come from the activation country, and at least half had to be over 25 years old. The creators produced outdoor reels and vlog-style clips that convincingly showcased the key features: comfort, design, and the removable battery. This resulted in authentic content that not only inspired, but also reinforced Tenways’ premium positioning.
We provided strategic advice, guided influencer collaborations, and safeguarded consistency across more than 240 deliverables. Each activation was carefully tailored to the local culture and market.
By connecting the right influencers with the right audiences and carefully shaping the narrative, we achieved remarkable results for Tenways:
This case demonstrates how smart targeting and storytelling can turn a brand’s summer story into measurable impact.
