When you hear ROI (Return On Investment), chances are you immediately think of direct sales. But in influencer marketing, value goes far beyond that. There are different types of ROI: the measurable ones and the less tangible ones. And yes, both matter. Let’s dive in!
Let’s start with the most obvious returns: the ones you can track directly. Think of:
These numbers matter to measure the direct impact of your campaigs, but they don’t tell the whole story.
Tip: Curious about how to choose the right content creators for your brand? Check out our blogpost here.
Not everything is about direct sales. Some of the most valuable returns are harder to measure, but just as important:
Before launching an influencer campaign, make sure to define your goals clearly:
The clearer your goals upfront, the easier it is to measure success, and the more value you’ll get from working with content creators.
